Trail Appliances

Dishwasher Debate

Agency: Will Creative Inc.


Trail Appliances and creative agency Will have reimagined the appliance retailer’s brand positioning and identity with their latest campaign that puts the spotlight on Trail’s personalized approach to appliances.
When many people think of appliance shopping, they think of sprawling home improvement stores and big box supercenters that sell everything from fridges to the groceries we put inside them. As a result, shopping for appliances can feel like something people have to navigate on their own — it’s confusing and overwhelming. As an appliance specialist, Trail Appliances is uniquely positioned to be the antidote to the typical appliance shopping experience.

This professional campaign titled 'Dishwasher Debate' was published in Canada in April, 2023. It was created for the brand: Trail Appliances, by ad agency: Will Creative Inc.. This Integrated medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 5 months ago by Studio Manager: Cathlin Arness of Will.


Executive Creative Director: Lisa Lebedovich
Copywriter/ACD: Katie Holmes, Luke Devlin
Art Director/ACD: Allison Chambers
Art Director: Lisa Chen-Wing
Strategist: Nicola Poskitt
Account Supervisor: Greg Frame
Agency Producer: Brie Puffer
Production House: Timelapse Films
Post Production: Cycle Media
Music & Audio: Vapor Music

Children of the...


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