MSC Cruises

Discover the Future of Cruising

Agency: 180 Amsterdam


MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has launched a new multi-channel global campaign, inviting audiences to ‘Discover the Future of Cruising’. The question at the heart of the brand’s newest campaign: what does the future of cruising really look like?

Through integrated and compelling storytelling, the campaign positions MSC Cruises as taking a leadership position around the discourse in this space, continuously pushing the boundaries of what is possible at sea and investing heavily in the accelerated development of next generation environmental technologies and solutions.

The campaign is led by a cinematic hero film that captures the brand’s commitment to sustainable innovations while also offering viewers a glimpse into the incredible experiences to be had on board an MSC Cruises ship

This professional campaign titled 'Discover the Future of Cruising' was published in Netherlands in February, 2023. It was created for the brand: MSC Cruises, by ad agency: 180 Amsterdam. This Integrated medium campaign is related to the Recreation, Leisure and Travel and Tourism industries and contains 1 media asset. It was submitted over 1 year ago.


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