Description
In a world where well-being has become an integral part of daily life, Novotel is embracing longevity as a new territory for the brand. This vision transcends the notion of longevity alone, embodying a deeper ambition : to help people live better, every day.
For nearly six decades, Novotel has embodied this vision, creating meaningful moments for all. Today, the brand builds on this legacy with a new platform « Longevity everyday » and a first global campaign, developed with Publicis One Accor.
A vision based on four key pillars
Novotel's platform is built on four fundamental pillars - Eat, Sleep, Move, and Meet - which shape the entire brand experience. This vision comes to life through a 360° campaign, orchestrated by Publicis One Accor, centered on the concept : “Stays that inspire your every day. ”
Novotel believes that creating a lasting positive impact means inspiring people not only during their stay, but long after they leave.
A 360° campaign to bring longevity to everyday life
Produced by Prodigious and PSTH, the film uses a bold split-screen technique to illustrate how healthy habits adopted at the hotel can naturally carry over into daily life at home.
The campaign will be rolled out on television, digital platforms, and social media, accompanied by key visuals highlighting each of the four pillars
The Novotel 37 Collective : A Living Embodiment of Longevity
The campaign also relies on a network of opinion leaders : the Novotel 37 Collective. This rapidly expanding international community brings together experts and ambassadors who embody the philosophy of longevity in their daily lives.
Through videos, interviews, practical advice, and in-hotel experiences, the Novotel 37 Collective translates Novotel's four pillars - Eat, Sleep, Move, and Meet - into simple, accessible actions that guests can adopt during their stay and continue long after they leave.
This professional campaign titled 'Discover stays that inspire your every day' was published in France in April, 2026. It was created for the brand: Novotel, by ad agency: Publicis France. This 360° medium campaign is related to the Recreation, Leisure and Travel and Tourism industries and contains 1 media asset. It was submitted 4 minutes ago.
