Jif Mopp

Dirty board

Agency: Aich & Mokie


Background: JIF Mopp is the most known floor sweeper product in Norway. It uses a dry microfiber cloth that attracts dust.
Findings: JIF mopp is recommended by the Norwegian Asthmatic Organization.
Idea: An abribus board with the JIF microfiber cloth covering the board placed close to city traffic. The cloth gets dirtier every day.
Description: The logo and the text ‘Recommended by the Norwegian Asthmatic Organization’ are printed on transparent plastic plate on the top.
The cloth beneath the plate remains clean, so people can see how dirty the rest of the cloth has become.

This professional campaign titled 'Dirty board' was published in Norway in May, 2016. It was created for the brand: Jif Mopp, by ad agency: Aich & Mokie. This Ambient medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 15 years ago.


Advertising Agency: Aich & Mokie, Oslo, Norway
Art Director: Andreas Aichberger
Copywriter: Morten Jacobsen
Additional credits: Per Andre-Ruud


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