Description
Swedish MAX has a long history of teasing the big American fast-food giant.
For instance, they named their double burger "Big Max" in the early '70s, but the competitor did not appreciate it. Nor did they accept the subsequent "Max Big," which led to the burger being simply called "BIG" ever since. This burger has now undergone a major update and been relaunched as the BIG CLASSIC.
So when McDonald’s recently announced that their entire menu will undergo "the biggest upgrade in decades," including the Big Mac, the Swedish burger chain MAX invited current and former McDonald’s employees to try "the updated version".
This professional campaign titled 'The Big M*c Update' was published in Sweden in May, 2024. It was created for the brand: Max Burgers, by ad agency: Åkestam Holst NoA. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Carlos Diaz Carrasco, Director
Henrik Hedberg, Editor
Joanna Nilsson, Producer
Jennie Lif, Associate Producer
Max Hultberg & Erik Nordenankar, Art Directors
Petter Nylind & Joakim Estemar, Copywriters
Daniel Vaccino, Creative Director
Anna Olivemark, Head of Content & Social Media
Ester Edwall & Mira Ekman, Content Creatives
Anna Svensson, Production Manager
Simon Bäckelin, Strategist
Jessica Morales, Account Director
