John Smith's


Agency: TBWA


The second in a series of new John Smith’s TV ads breaks today with actor, writer and comedian Peter Kay resuming his role as John Smith, the UK’s archetypal No Nonsense man. Bolton funnyman Kay returned to TV screens earlier this month in Diner where, on a night out with friends, his plain-speaking honesty about his dream date brought an innocent conversation with his screen wife – played by actress Alison Darling – to an amusing and unexpected conclusion. This time the verbal sparring takes place at an antiques fair, set in the grounds of an imposing country mansion. As Kay listens intently and impatiently to the resident art expert valuing a watercolour he’s taken along, a gathering audience waits with bated breath to hear how much it’s worth. But his dream of owning a rare masterpiece is dashed when the expert confirms the worth of the painting to be just £200 much to the disbelief and disappointment of No Nonsense man.

This professional campaign titled 'Antiques' was published in United Kingdom in May, 2010. It was created for the brand: John Smith's, by ad agency: TBWA. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 14 years ago.


Advertising Agency: TBWA\ London, UK

Executive Creative Director: Mark Hunter
Creative Director: Al Young
Art directors: Marcello  Bernardi, Fernando Perottoni

Writers: Gabriel Miller, Craig Ainsley


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.