Description
"Dimensions"
TV Spot by Home Power Sun Energy
In the aftermath of Hurricane María, Puerto Rico’s power grid was left in disarray, and years later, blackouts remain a persistent issue. While solar power has emerged as the most reliable energy source.
The "Dimensions" TV spot presents a fictional alternate universe where Puerto Rico’s energy crisis was solved through a series of imaginative inventions, like:
A device that charges your home using snoring while you sleep.
A system that harnesses the bouncing energy of babies in jumpers to power your home.
A magical charger powered by the iconic sound of Puerto Rico’s coquí frogs.
By presenting these conceptual energy solutions with a playful, whimsical twist, the campaign leverages a sci-fi-like narrative to subtly reinforce the importance of real-world energy alternatives like solar power.
While fantastical inventions don’t exist in our world, Puerto Ricans have a reliable and transformative energy solution available Home Power Sun Energy.
This professional campaign titled 'Dimensions' was published in Puerto Rico in October, 2024. It was created for the brand: Home Power Sun Energy, by ad agencies: Monday Co. and TBWA\ San Juan. This campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 2 months ago by Luis Romero of TBWA\ San Juan.
Credits
Advertising Agency: TBWA\ San Juan x Monday Co.
CEO: Luzirene Mendoza
CCO: Clarissa Biaggi
CD: Luis Romero
AD: Luis Figueroa
Producer Arlette Ayala
Monday Co: Gisella Rivera / Martha Nieves
Traffic: Isandra Ocasio
Account Executive: Valeria Illariucci
Production Company: Metropolis Films
Andrés Rosenblatt
Director: Alejandro Daminani
DP: Robert Peña
Editor: Chelo Alvez
AD: Aurora Cedeño
