Description
The average person doesn’t realize the environmental impact of digital presence. All digital content, especially digital advertising, releases carbon into the atmosphere. So how does Volvo, a brand committed to climate safety, raise awareness of this invisible threat? They do something radical. They pull the plug. Cut Volvo’s production of digital ads for a year. Then, release a minimally designed, low-carbon app that uses AI to help people track and decrease their own digital carbon footprint.
This student campaign titled 'Digital Blackout' was published in United States in April, 2023. It was created for the brand: Volvo, by ad school: S.I. Newhouse School of Public Communications. This Design, Digital, and OOH Outdoor media campaign is related to the Automotive industry and contains 5 media assets. It was submitted 10 months ago.
Credits
S.I. Newhouse School of Public Communications
Art Director: Charlotte Shea
Copywriter: Brooke Hirsch
Instructor: Mel White
