ADVERTISING

Open Society Foundation

Different Times, Different Bars

Agency: THIS IS LOCCO

Description

To remind the youth of today, which is leaning more and more toward extremism and Russian propaganda, what the communist era was really like, we hacked the symbol they use daily. The hashtag that they use to brag with their favourite places, movies or books was shifted to show them that not too long ago they would end behind bars because of normalisation. After releasing print ad we teamed up with influencers and celebrities, made custom instagram bot and gave youth possibility to create their own bar.

This professional campaign titled 'Different Times, Different Bars' was published in Slovakia in November, 2017. It was created for the brand: Open Society Foundation, by ad agency: THIS IS LOCCO. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: This is Locco, Bratislava, Slovakia
Creative Director: Juraj Kováč
Art Director: Jakub Šarvaic
Copywriters: Juraj Kováč,Tomáš Kučírek, Dano Vachuna

ADVERTISING

iStock Essentials

Curtained window, a man pushes l...

Artist: Volha Charkashyna

iStock Signature

Pregnant woman opening package w...

Artist: ArtistGNDphotography

iStock Signature

Future mother opening donated ba...

Artist: ArtistGNDphotography

iStock Essentials

Curtained window, man pulls open...

Artist: Volha Charkashyna

iStock Signature

Future mother opening donated ba...

Artist: ArtistGNDphotography

iStock Essentials

A man pushes the curtains with h...

Artist: Volha Charkashyna

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.