Open Society Foundation

Different Times, Different Bars



To remind the youth of today, which is leaning more and more toward extremism and Russian propaganda, what the communist era was really like, we hacked the symbol they use daily. The hashtag that they use to brag with their favourite places, movies or books was shifted to show them that not too long ago they would end behind bars because of normalisation. After releasing print ad we teamed up with influencers and celebrities, made custom instagram bot and gave youth possibility to create their own bar.

This professional campaign titled 'Different Times, Different Bars' was published in Slovakia in November, 2017. It was created for the brand: Open Society Foundation, by ad agency: THIS IS LOCCO. This Integrated medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 5 years ago.


Advertising Agency: This is Locco, Bratislava, Slovakia
Creative Director: Juraj Kováč
Art Director: Jakub Šarvaic
Copywriters: Juraj Kováč,Tomáš Kučírek, Dano Vachuna


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