DAf’s video for Diablo was created as part of the global launch of this new red blend from the Casillero del Diablo range. A stand-alone product, the visual language for Diablo needed to firmly situate the product outside Casillero del Diablo’s existing branding. To achieve this, the video invites younger wine consumers to a new world, in which rich sensory elements interplay with allusions of premium, underground experiences.
This professional campaign titled 'Diablo – A Pact with the Extraordinary' was published in Chile in December, 2018. It was created for the brand: Casillero del Diablo, by ad agency: DAf. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: DAf, Chile
Creative Director: Felipe Dacaret
Art Director: Matias Ribera
Copywriter: Sarah Gordon
Creative Strategy: Daniel Passos
DoP: Rodrigo Avilés
Director: G.G. Puentes
Producer: Nicolas Ariztía