It's all about few inches; the overweight creates an extra inches which hinder a lot of your normal activities and deprive you from some
feelings. The campaign is visualizing two main concepts:
1- The hug feeling is not that easy anymore, as you see the kid cannot have his hands locked together.
2- Obesity has multiple complications on health which hinder your normal activity and might lead to death. so please get rid of these extra inches to enjoy a complete life, for you and your kids.
This professional campaign titled 'Few Inches, Worth A Lot' was published in Egypt in December, 2018. It was created for the brand: True Life, by ad agency: Endorphins Art Labs. This Print medium campaign is related to the Health industry and contains 2 media assets. It was submitted over 3 years ago.
Advertising Agency: Endorphins Art Labs, Egypt
Creative Director: Shika
Art Director / Calligraphy: Hesham Ali
Copywriting: Mai Hassan