ADVERTISING

Casillero del Diablo

Devil's Carnaval

Agency: DAf

DAf - Concha y Toro - Devil's Carnaval

DAf - Concha y Toro - Devil's Carnaval

DAf - Concha y Toro - Devil's Carnaval

DAf - Concha y Toro - Devil's Carnaval

Description

Casillero del Diablo came to DAf to help develop a new line designed to appeal to Generation Z consumers new to wine. It needed to be a fun, entry-level product with a clear connection to the quality of Casillero del Diablo. The client had an initial idea and needed our assistance to create multiple visual elements.

DAf drew from the colorful celebration of carnaval to create the masks that give personality to each of the four SKUs. These masks also bring in the character of the Devil, connecting with the Casillero del Diablo brand. We created key visuals featuring the masks and their corresponding bottles, produced a video and designed POS assets.

This professional campaign titled 'Devil's Carnaval' was published in Chile in December, 2023. It was created for the brand: Casillero del Diablo, by ad agency: DAf. This Design, Digital, and Film media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 4 months ago by DAF S.A..

Credits

Creative Agency: DAf Agency
Post Production: DAf Agency
3D Production: Vulka

American Family...
Terre de Liens

ADVERTISING

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