American Family Insurance

2023 Dreamer of the Year

Agency: Elite Media

Syd Kitson -- 2023 Dreamer of the Year

Syd Kitson, whose Babcock Ranch project is the first solar-powered town in America -- 2023 Dreamer of the Year


For the second year in a row, American Family Insurance is partnering with TIME to present the “Dreamer of the Year.” The “Dreamer of the Year” was created to recognize an individual who works tirelessly to protect, restore and champion dreams, while inspiring others to pursue their own. This year’s recipient is Syd Kitson, an American real estate developer and former professional American football player, whose ambitious project, Babcock Ranch, is a sustainable, master-planned community in southwest Florida. To celebrate, Elite Media, a long-time creative agency partner for American Family Insurance, worked with TIME and its award-winning Red Border content division to create a series of 2:15, :30 and :15 videos that spotlight Syd Kitson and his Babcock Ranch project. The :30 version will run on broadcast TV. The longer-length video will appear across American Family Insurance and TIME social media channels and digital properties.

This professional campaign titled '2023 Dreamer of the Year' was published in United States in December, 2023. It was created for the brand: American Family Insurance, by ad agency: Elite Media. This Digital and Film media campaign is related to the Finance and Insurance industries and contains 2 media assets. It was submitted 5 months ago by President: Roy Elvove of Elvove Associates LLC.


Sherina Smith - Enterprise Chief Marketing Officer
Jim Buchheim - Community and Social Impact Officer
John Valadez - Marketing Manager
Nancy Chang - Media Marketing Manager
Claire Hendricks - Media Relations Consultant
Nick Baillies - Marketing Consultant

ELITE MEDIA (Creative Agency)
Chris Crawford - Chief Creative Officer
Jindai Joseph - Executive Creative Director
April Smith- Account Director
Mo Alsadi - Art Director
Jacqueline Crockwell- Project Manager
Maria Rosa - Director of Strategic Initiatives

Red Border by TIME - Production Partner
Abe Zverow – Producer
Karl Bloomberg – Director
Sade Muhammad – CMO
Dan Schunk — VP, Brand & Creative Strategy
Marissa Maylin — Senior Manager, Special Projects
Steve Clancy — VP, Customer Success
Teagan Nurse — Senior Project Manager
Beth DeVillez — VP, Partnerships
J. Ivy - V.O
Mariana Schuss — Account Manager

PERFORMICS (Media Agency)
Media Agency: Performics
Tessa Binney — SVP, Performance Solutions
Niki Kolbe — Associate Media Director
Sam Kehoe — Media Manager
Ashley Waller — Director, Strategy
Julie Duran — Supervisor, Brand Experience
Emily Laverde — Senior Traffic Coordinator


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