Challenge: Creation of an annual calendar for our client FIT. “FIT-Delivery & Shipping” is synonymous for its reliable service and on-schedule delivery to desired deadlines.
Solution: We build our approach on the basis of this promise and show how FIT-Service is reliable on 365 days of a year: by means of a calendar that is delivered by a FIT employee and at first glance looks like a regular shipment. Once you turn the envelope, you not only discover one, but twelve straps saying: “Delivery by your desired deadline ‘FIT-Delivery & Shipping’.” Underneath every strap there is a calendar. With every day that goes by, the straps can be pulled off bit by bit until the envelope is entirely opened by Dec 31st and reveals an enclosed response form for the calendar for the next year. It is needless to say that “Delivery by your desired deadline” is guaranteed.
This professional campaign titled 'Desired Deadline Annual Calendar & Mailing' was published in Germany in December, 2010. It was created for the brand: Fit, by ad agency: Heye. This Direct medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Directors: Fabian Hinzer, Jan Okusluk, Zeljko Pezely
Art Director: Marcus Feil
Copywriter: Christina Meister
Production: Michael Buchholz