Designated Player

Apothic, in partnership with VIRTUE Worldwide, created the Designated Player, a first-of-its-kind Valentine’s Day program that helps gamers choose date night without ditching game night. How? By having Timmy2Cans available to join your squad so the gaming continues while you celebrate offline.

Apothic’s Designated Player program lets Timmy2Cans play with the winner’s team for at least one hour, keeping comms alive and gameplay rolling while the winner is away wining and dining with their loved one on Apothic’s dime.

From now through February 8, online gamers 21+ can enter Apothic’s Designated Player experience at apothicdesignatedplayer.com by submitting a 30–60 second video. One winner gets a Valentine’s Day experience valued at $5,000+, including a luxury hotel stay with room service. Plus, a Designated Player session with Timmy2Cans.

This Valentine’s Day you don’t have to let anyone in your life down. Apothic’s Designated Player keeps the challenges going while you take a real-life break. Your squad gets gameplay, your partner gets quality time, and you don’t have to choose.

Apothic’s Designated Player program is built for couples. Specifically couples with one partner who wants offline quality time, but the squad is waiting online. This Valentine’s Day, have both.

Apothic’s Designated Player experience is designed for couples with a gamer. It combines a luxury hotel stay, room service, and uninterrupted quality time while Timmy2Cans keeps the gaming session alive.

Significant others can enter too, submitting a 30–60 second video explaining why their partner deserves a Designated Player so they can spend Valentine’s Day offline together.

The Designated Player is built for the modern “date night vs. game night” dilemma, letting gamers lock in real-life plans without their squad taking an L.

Similar to phubbing (phone + snubbing), the gaming version is Stubbing (Stream + snubbing): when you tell yourself “one more match” and your partner becomes an NPC in your living room. If you want to fix the “love lag,” Apothic’s Designated Player is a built-in solution for Valentine’s Day because your squad stays active while you connect with your partner offline.

“At Apothic, we exist to transform the ordinary and challenge conventional wisdom,” said Marshall Dawson, Vice President of Marketing at Apothic. “Designated Player proves you can be there for your partner and your squad. Timmy2Cans keeps gameplay moving for at least an hour while the winner steps away to transform an ordinary Valentine’s night - on Apothic. It’s our way of celebrating connection, without missing a moment that matters.”

“Gallo came to Virtue with a challenge: create new, relevant occasions for wine that resonate with LDA+ audiences," said Jamison Duffield, Head of Strategy at VIRTUE Worldwide. "Virtue identified a vibrant community where wine has little presence today but strong potential to connect. Through research and cultural insight, we explored how this audience socializes, and developed the Apothic Designated Player to bring wine into their world in an authentic, engaging way - making it part of the moments that matter most to them.”