E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients. Video case: http://www.youtube.com/watch?v=j3KnF61IqnE
This professional campaign titled 'Delivery, assembly, mounting' was published in Russia in March, 2013. It was created for the brand: DAM, by ad agency: Twiga. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: TWIGA, Moscow, Russia
Creative Director: Mikhail Elagin
Art Director: Grant Abovyan
Copywriter: Sergey Fedorov
Designer: Mikhail Chebanu