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Changanthailand

DEEPAL S07 AI product video

Agency: I-dac

DEEPAL S07

Description

*Short summary*:
Official ad for the S07 model launch of Deepal in Australia and a subsequent version modified for Thailand
Took around 5 weeks from start to finish for the initial version, with an additional 2 weeks for the Thai version shared here
genAI models did not know this new model, so we had to train the model on the car exterior/interior
4 different edits/versions were made including a 5:1 aspect ratio version for the release event in October
Coming soon will be a Behind-the-Scenes video discussing more of the technical details of the project

to showcase DEEPAL's idea of TOUCH the FUTURE, we work with client using generative AI to do a full video supporting the idea

This professional campaign titled 'DEEPAL S07 AI product video' was published in Thailand in December, 2024. It was created for the brand: Changanthailand, by ad agency: I-dac. This Digital and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 12 months ago.

Credits

Client: Changan
Client Lead: Richie Zhao - Marketing Manager (AU version), Punyavee (Anne) Thanachockjirapat - Brand Director (TH version)

Agency: i-DAC (Bangkok) Co., Ltd
Chief Content Officer: Bryant Chou
Chief Sales Officer: JongShan Fan
Account Director: Shuo Jiang
Account Manager: Anira Traisintanarat
Account Executive: Tadsawan D

Production House: EQ (Exotic Quixotic)
Creative Producer: Maher Hayfa

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