Agency: Maart


In Spain, more than 37,000 people are homeless. The Hogar Sí Foundation has been fighting for years against this condition that more and more people suffer in our country.

The aim of this campaign is to encourage donations in a symbolic way: with furniture that a homeless person cannot afford. The spot uses the online store's own products as protagonists, where each one has its own story related to the homeless. By buying them, the user is making a donation aimed at combating the situation of homeless people. Through these products, the audience connects with the reality that these thousands of people live every day, who in addition to suffering from these stigmas, could not afford this kind of furniture because they do not have a home to put them in.

The campaign consists of the development of e-commerce, a spot for digital channels, social media and graphics for outdoor.

This professional campaign titled 'DECORAZÓN' was published in Spain in November, 2022. It was created for the brand: HOGAR SÍ, by ad agency: Maart. This Digital and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.


Campaign Title: DECORAZÓN
Client: Fundación HOGAR SÍ
Advertising Agency: Maart
Creative Director: Pablo Martí
Copywriter: Lucas Castro
Art Director: Pablo Martí
Account Manager: Daniel Grimaldos
Production Company: Iberian Media
DoP: Carlos Grahn
Vocalist: Claudio Serrano


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