Description
Children don’t always express their trauma in words—but their actions speak louder than we realize. "Silent Signals" is an awareness campaign that highlights how seemingly unusual behaviors—like collecting erasers, tearing joker cards, or removing toy car wheels—can be hidden cries for help.
Through symbolic storytelling and impactful print media, the campaign urges parents, teachers, and caregivers to look beyond what they see, recognize the silent signs of abuse, and take action.
Because some fears aren’t imaginary. Speak up. Call Childline 1098.
This student campaign titled 'Decoded Pain' was published in India in February, 2025. It was created for the brands: Childline and Child Line, by ad school: VIVA Institute of Applied Art. This 360°, Content, and Print media campaign is related to the Other and Public Interest industries and contains 6 media assets. It was submitted 9 months ago by Shyam barai.
