A new advertising campaign from Holland Bloorview Kids Rehabilitation Hospital is putting the voices of kids and youth front and centre in challenging stigma surrounding disability. The campaign, entitled "Dear Everybody", launched today on TV, radio, print and digital out of home and online as well as with a pop up installation in the CF Toronto Eaton Centre. The campaign is part of an overall movement focused on educating the public about the role they can play in building an including and equitable society that includes young Canadians with disabilities.
This professional campaign titled 'Dear Everybody0, Dear Everybody, Dear Everybody, Dear Eve...' was published in Canada in August, 2017. It was created for the brand: Holland Bloorview Kids Rehabilitation, by ad agency: KBS. This Outdoor medium campaign is related to the Professional Services industry and contains 10 media assets. It was submitted about 5 years ago.
Advertising Agency: KBS Canada, Toronto, Canada
Creative Director: Matt Hassell
Art Director: Jessica Carter
Copywriter: Kate Thorneloe
Production Studio: M&H
Production House: Frank Content
Director: Jesse Hunt
DP: Greg Frankovitch
Post Production: The Vanity and Wingman
Music: Vapor/RMW Music
Producer: Dustin Anstey
Print Studio: Astro Screen Printing
Printer / Lithographers: C.J Graphics, Mohawk Papers