Dear Customer

Agency: DAVID Buenos Aires


DAVID Buenos Aires created “Dear Customer” for HSBC, a campaign that seeks to raise awareness and to educate on how cybercriminals operate and how to avoid being a victim. The ad is about a typical cliché bank robbery to demonstrate how cybercriminals operate under the new Phishing mechanism. In the script, the modus operandi of a virtual scam is recreated where the cybercriminals pretend to be a trustworthy organization in the search for the victim’s data and personal passwords. The campaign will be on air until July.

This professional campaign titled 'Dear Customer' was published in Argentina in June, 2022. It was created for the brand: HSBC, by ad agency: DAVID Buenos Aires. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago.


Agency: DAVID Buenos Aires
Client: HSBC
Campaign: Dear Customer
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
ECD: Nicolas Vara, Ignacio Flotta
Copywriter: Agustin Aiassa
Art Director: Julian Tedesco
Head of Production: Jimena Oliva
Producer: Agustina Perez Ponce
Regional MD: Emanuel Abeijon
General Account Director: Justina Lioy Lupis
Account Director: Juan Pablo Felix
Account Executive: Candela Miraglia
Client Approval: Julia Lois, Cora Gennuso
Production Company: Argentinacine
Director: Augusto Giménez Zapiola, Ale Rey
Productor Ejecutivo: Diego González
Productor General: Nano Tidone
Productor: Germán Escande
Director de Fotografía: Javier Juliá
Directora de arte: Julieta Wagner
Edición: Joaquín Pellarollo
Color: Alejandra Lescano
Sonido: Big Sound
Coord Post: Aldo Ferrari
Música: Bigotes Música


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