ADVERTISING

HSBC

Dear Customer

Agency: DAVID Buenos Aires

Description

DAVID Buenos Aires created “Dear Customer” for HSBC, a campaign that seeks to raise awareness and to educate on how cybercriminals operate and how to avoid being a victim. The ad is about a typical cliché bank robbery to demonstrate how cybercriminals operate under the new Phishing mechanism. In the script, the modus operandi of a virtual scam is recreated where the cybercriminals pretend to be a trustworthy organization in the search for the victim’s data and personal passwords. The campaign will be on air until July.

This professional campaign titled 'Dear Customer' was published in Argentina in June, 2022. It was created for the brand: HSBC, by ad agency: DAVID Buenos Aires. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 3 years ago.

Credits

Agency: DAVID Buenos Aires
Client: HSBC
Campaign: Dear Customer
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
ECD: Nicolas Vara, Ignacio Flotta
Copywriter: Agustin Aiassa
Art Director: Julian Tedesco
Head of Production: Jimena Oliva
Producer: Agustina Perez Ponce
Regional MD: Emanuel Abeijon
General Account Director: Justina Lioy Lupis
Account Director: Juan Pablo Felix
Account Executive: Candela Miraglia
Client Approval: Julia Lois, Cora Gennuso
Production Company: Argentinacine
Director: Augusto Giménez Zapiola, Ale Rey
Productor Ejecutivo: Diego González
Productor General: Nano Tidone
Productor: Germán Escande
Director de Fotografía: Javier Juliá
Directora de arte: Julieta Wagner
Edición: Joaquín Pellarollo
Color: Alejandra Lescano
Sonido: Big Sound
Coord Post: Aldo Ferrari
Música: Bigotes Música

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).