Based on the popular novel and movie, Dead Man Walking is an opera that tells the journey of a Louisiana nun who becomes the spiritual advisor to a convicted murderer on Angola’s death row.
To promote the opera, Ray hit the streets of St. John’s. Literally. With spray chalk, we created some ‘dead man walking’ outlines on buildings and streets.
This professional campaign titled 'Dead Man' was published in Canada in June, 2017. It was created for the brand: Opera on the Avalon, by ad agency: Ray Agency. This Experiential medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted over 6 years ago.
Advertising Agency: Ray Agency, St. John's, Canada
Creative Director: Jenny Smith
Art Director: Brian MacDonald
Designers: Trevor Kearsey, Jamie Lewis
Illustrator: Mike Carter