Description
Approximately 30% of the food produced globally is wasted, according to the Food and Agriculture Organization of the United Nations (FAO).
A significant portion of that waste happens at home—food left forgotten in the fridge until it spoils.
This reflects a troubling trend: a lack of planning and organization in the household often leads to the loss of perishable items before they’re ever consumed.
The Mexican Food Bank Network (BAMX), through its initiative Pacto por la Comida, works to prevent food loss and waste in Mexico.
Public awareness and citizen participation are essential to making a real impact.
Every small change matters. Start by checking your fridge.
This professional campaign titled 'Dead food' was published in Mexico in April, 2025. It was created for the brands: BAMX and Pacto por la Comida, by ad agency: Birth Group. This Print medium campaign is related to the Food, Other, and Public Interest industries and contains 1 media asset. It was submitted 2 months ago by VP Creativo: Ángel Sánchez of Birth Group.
Credits
Advertising Agency: Birth Group, México
VP Creative: Ángel Sánchez
Head of Art: Eunice Suárez
Head of Creative: Héctor Chávez
Art Directors: Rodrigo Morales / Jesús Fernández
Creative Team: Erika Pavón, Lisseth González, Viridiana Pérez, Vanessa Rodríguez, Daniel Irigoyen, Jesil Vivany, Krayfeer Méndez.
