This interactive experience will take place in hospitals around the country for young patients with long term stays. It allows for children to have real-time conversations with their favorite Disney characters through AI technology. Simply download the Daydreamers app to choose from thousands of characters like Spider-Man, Jessie from Toy Story, and Genie from Aladdin. The character will then appear on the flexible film that was installed on the hospital windows. This campaign transforms the hospital environment so healing doesn't have to be so hard.
This student campaign titled 'Daydreamers' was published in United States in April, 2023. It was created for the brands: Disney and Make-A-Wish, by ad school: S.I. Newhouse School of Public Communications. This Digital and Experiential media campaign is related to the Health and Other industries and contains 2 media assets. It was submitted 5 months ago.
School: S.I. Newhouse School of Public Communications
Art Director: Adanech Christopher
Copywriter: Tess Harvey
Instructor: Mel White