Description
This campaign highlights the confined conditions that animals in factory farms are forced to live in their entire lives. Taking advantage of uncomfortable everyday spaces that people find themselves in, PETA will grab people's attention in crowded subways, buses, and elevators. People will be met with overwhelming images of confined animals (chickens, cows, and pigs) in digital displays that turn on once the space is at or near full capacity. While people are actively experiencing confinement, they can scan the QR code and sign the petition on the PETA website for a law that demands better conditions for animals in factory farms.
This student campaign titled 'Confronting Confinement' was published in United States in February, 2023. It was created for the brand: PETA, by ad school: S.I. Newhouse School of Public Communications. This Experiential and OOH Outdoor media campaign is related to the Education industry and contains 4 media assets. It was submitted almost 2 years ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Adanech Christopher
Copywriter: Tess Harvey
Instructor: Mel White
