Daydreamers’ was shot half digital and half 16mm film - we aimed to capture the juxtaposition between a colder, muted world without Tens and the warm and granular effect of wearing them. In the narration of the film, we sought to highlight the importance of relationships offline, experiencing moments in life because you genuinely want to; and not just because you want to be seen to be doing so online. The purpose of the film is to encourage people to live their everyday life with a positive mindset, and to make the most of every situation; key elements of the Tens brand ethos.
This professional campaign titled 'Daydreamers' was published in United Kingdom in March, 2017. It was created for the brand: Tens, . This Film medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted over 6 years ago.
Creative Directors: Marty Bell, Kris Reid, Tom Welsh
Cinematography: Tom Welsh