Rio Carioca Beer


Agency: 11:21


Heat wave in Brazil inspires new campaign from Rio Carioca Beer
The beer is known for its humor and for always taking advantage of context in its advertising since its launch seven years ago. This time it's the unseasonal heat wave in Brazil this week and next week, with temperatures reaching 40 degrees in several regions. In Rio de Janeiro, the temperature reached 42 degrees in the middle of winter.

This professional campaign titled 'Heatwave' was published in Brazil in September, 2023. It was created for the brand: Rio Carioca Beer, by ad agency: 11:21. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 7 months ago by CEO / CCO: Gustavo Bastos of 11:21.


Advertising Agency: 11:21, Rio de Janeiro, Brazil
Production Company: 11:21 São Paulo, Brazil
Sound productions Company: Nova Onda
Art Director: Diego Crisostomo
Copywriter: Gustavo Bastos


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