As a kid you‘d rather be a super villain than a victim. That‘s why Lamar needs to become a tough vampire like Dracula. He must become someone who takes his fate in his own hands and gets what he needs in order to survive. Dark Red tells the story of a boy tragically turning into a vampire, despite his good heart, only to realize that the true reason for his transformation is his powerlessness – the same powerlessness you feel as a blood cancer patient waiting for a stem cell donation.

This student campaign titled 'Dark Red' was published in Germany in March, 2019. It was created for the brand: Deutsche Stammzellspenderdatei, by ad school: Filmakademie Baden-Württemberg. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising School: Filmakademie Baden-Württemberg, Germany
Creative Director: Eugen Merher
Art Director: Eugen Merher
Copywriters: Eugen Merher, Philip Chrobot, Mortimer Hochberg
Cinematographer: Mortimer Hochberg
Cast: Jeremiah Waysome, Ethosheia Hylton
Director / Script: Eugen Merher
Producer: Philip Chrobot, Gerrit Klein
DoP: Mortimer Hochberg
Editor: David Gesslbauer
Grading: Marina Starke
Music: Alexander Wolf David
Sound Design: Robin Harff
Production Design : Maike Kiefer
Costume Design: Lena Peifer-Weiß
VFX: ACHT Hamburg
Make Up & SFX: Olivia Henderson
Fixer UK: Tatenda Jamera
Production Company: Filmakademie Baden-Württemberg

The Wildlife Tr...


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