Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.).
In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala.
At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression.
Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger.
TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018.
This professional campaign titled 'Danger Might Be Invisible At First' was published in Ukraine in October, 2017. It was created for the brand: International Organization for Migration, by ad agency: ANGRY. This Content medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: ANGRY, Kyiv, Ukraine
Creative Director: Serhii Malyk
Art Director: Polina Savychuk
Copywriter: Serhii Malyk
Photographer: Roma Pashkovsky
Account Director: Inna Polshina
Account Manager: Ksenia Velikaya