NSFW Warning

This page may contain elements which are considered Not Safe For Work.

Dance Responsibly


Check out the site:
The creative idea revolves around the concept that HI NRG ® gives you the energy to achieve whatever you want but you need to use that energy responsibly. Subsequently, HI NRG ® are the proud sponsors of the “Dance Responsibly” campaign. The campaign revolves around the use of key entertaining videos that demonstrate the outcomes of people caught up in the energy of dance. The website destination is presided over by the “Dance Police” – two sexy Police Officers who are prone to slapping infringement fines on anyone caught dancing irresponsibly and send them straight to the Shame File.

This NSFW professional campaign titled 'Dance Responsibly' was published on May 01, 2007. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 16 years ago.


Advertising Agency: Kojo Interactive, Adelaide, Australia
Creative Director: Justin Wilden
Account Manager: Peta Pool
Producer: Emma Rhys
Social Marketing: Daniel Lee
Designers: Alex Hellfeier, Julian Austin
Lead Developer: Matt Allbeury
Developers: Reece Schaefer, Meena Kasi
Cameraman: Roh Smith
Video Production: Annalise Menzel, Jenny
Audio Engineer: Martyn Zub


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.