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Check out the microsite: http://www.rodneyheals.com/
The story of Rodney Gray — Air guitarist who become an Air Massage Cult leader was conceived to brand MTV Spirit around the world.
Writer, director: Gaysorn Thavat.
Interactive Creative Director: Kentaro Yamada.
This NSFW professional campaign titled 'Rodney Heals' was published on May 07, 2007. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 16 years ago.
Creative Content: Exile Films, New Zealand
Executive Producer: Ian Gibbons
Media Creative Strategist / PR coordinator: Ilya Rozhdestvensky