The Yellow Taxi
The Hand-Pulled Rickshaw
Description
Mishti Doi is a famous dessert from Bengali. That's why, for the product Keventer Metro Mishti Doi, we created a bilingual campaign highlighting the desserts intrinsic connection with Bengal's capital city, Kolkata. For the main imagery we used two icons that is typically found only in Kolkata - The yellow taxi and the hand-drawn rickshaw.
This professional campaign titled 'A Sweet City Favourite' was published in India in June, 2024. It was created for the brand: Keventer Metro, by ad agency: TheQA. This Content and Digital media campaign is related to the Confectionery, Snacks and Food industries and contains 2 media assets. It was submitted 13 days ago by Creative Director: Priyanka Talukdar of TheQA.
Credits
Art Directors: Puspal Kanti Sen, Sanjay Kamilya
Creative Director & Copywriter: Priyanka Talukdar
Client Servicing: Tathagata Guha Neogi
Branch Head: Roop Ghosh
