Damsels, Tears, Inhalers
Despite a passionate member base, The Vancouver Live action role playing (LARPING) League was struggling to attract new members. They required a campaign that would both raise awareness within the local LARPING community and attract new followers to the organization. A print campaign that emphasized the real life quality of the LARPING fantasy experience tempered with a wink to reality.
This professional campaign titled 'Damsels, Tears, Inhalers' was published in Canada in May, 2013. It was created for the brand: LARPING League, by ad agency: Spring. This Print medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted about 10 years ago.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer / Copywriter: Jeremy Grice
Account Handler: Stephen Young