Draftfcb’s role in the “Daily Twist” campaign for Oreo concluded with fanfare Oct. 2 with creatives working real-time in New York Times Square to produce the final execution. For 100 days, a digital “Daily Twist” was posted on Facebook and via other social channels like Twitter to deliver topical news through the lens of an Oreo. Yesterday’s Twist – which so far has garnered more than 23,800 likes – was selected by consumers via social channels, as was the concept. The anniversary of the first High Five bested a suggested Twist to commemorate the anniversary of the Twilight Zone, which premiered on Oct. 2, 1959, and an execution on the warp drive being deemed feasible by scientists.
This professional campaign titled 'Daily Twist' was published in United States in March, 2013. It was created for the brand: Oreo, by ad agency: FCB. This Print medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Draftfcb, New York, USA
Creative Directors: Jill Applebaum, Megan Sheehan
Copywriter: Noel Potts
Art Directors: Jared Isle, Mike Lubrano, Jackie Anzaldi
Media Agency: 360i