Assvertiser

Cottonelle® is partnering with actor, comedian, and former physician, Ken Jeong, to help spread awareness for down there care and ignite a search for consumers willing to share their situation down there. The Kimberly-Clark U.S. brand is expanding its traditional advertising methods to introduce a new type of advertising - "Assvertising" - to show Cottonelle® understands people's unique situation down there and ensure consumers have the confidence to seek out care with Cottonelle®. With Jeong as its first-ever "Assvertiser", Cottonelle® will select four individuals to also become brand ambassadors ("Assvertisers") in exchange for $10,000 each.

Other toilet paper brands solely talk about being soft and strong, while Cottonelle focuses on real consumer needs the brand's suite of products help address (such as hard-to-clean, sensitive, steamy or swampy) instead of having people just deal with uncomfortable situations. The brand believes everyone deserves the right kind of care down there and understands many people can be embarrassed to discuss their own needs. That's why Cottonelle® has partnered with Ken Jeong to talk directly to consumers about their needs and identify its first-ever team of Assvertisers.

To apply to be an Assvertiser, consumers can visit cottonelle.com/assvertiser now through July 26 and submit a video personally describing their down there situation in a clever but clean way, i.e., "my down there is messier than text messages after midnight."

Four applicants will be selected as a Cottonelle® Assvertiser, one to represent each of the most common down there situations - steamy, sensitive, hard to clean, and swampy. Assvertisers will be notified if they are chosen via email in mid-August, 2023.

Assvertisers will receive $10,000 each and become a literal walking billboard - wearing an exclusive pair of Cottonelle® joggers in public this summer and encouraging consumers to talk more openly about down there care by creating social content for the brand in their joggers.

Assvertisers will be expected to strut their joggers in public, develop social content, start down there care conversations and more.1 For more details visit cottonelle.com/assvertiser.