Amul, is one of the dairy giants of India, and the largest Indian food brand. This Father’s Day, Amul pays a tribute to the ‘kool’ dads through their iconic Amul Kool bottle.
Through an online contest on Facebook called the #DaddyKoolContest we conducted a mega hunt for the coolest dads, creating massive reach and digital engagement on social media.
Three main call-for-entry digital posts were made. Designed in a quirky way where through handcrafted clay modelling, we created various types of ‘kool’ dads in the shape of the iconic Amul Kool bottles.
The task was simple, we asked the netizens to tell us what makes their dad the coolest one. With entries pouring in, people warmed up to the idea sharing the posts and also sharing unique and cool stories about their dads, making this Father’s Dad a truly ‘kool’ one.
This professional campaign titled 'Daddy Kool' was published in India in June, 2022. It was created for the brand: Amul, by ad agency: SoS Ideas. This Digital medium campaign is related to the Food industry and contains 3 media assets. It was submitted 12 months ago by Creative Director: Kamalika Ganguli of Sos Ideas Pvt. Ltd.
Advertising Agency: SoS Ideas, Kolkata, India
ECD & Co-founders: Souvik Misra & Soubhik Payra
Creative Directors: Kamalika Ganguli, Niladri Deb, Joy Aichbhowmick
Art Director: Sudipta Dutta
Copywriter: Piyali Mukerjee, Bodhisatwa Banerjee, Kathakali Rudra
Photographer: Biswarup Nath
Client Servicing: Anirban Sarkar, Sohini Basu