Background: Dark chocolates constitute a negligible part of the chocolate market in India. Only recently have consumers, especially millennials, begun embracing dark chocolate. In such a market scenario, 90% Dark Chocolate is a rarity in India. However, true chocolate connoiseurs, a very niche segment in India, know how exquisite 90% Dark Chocolate is.
Idea: Amul 90% Dark is amongst the darkest chocolate available in India. The taste of this dark chocolate is a surreal experience, difficult to describe in words. So we created our own visual interpretation of the experience of tasting 90% Dark chocolate.
This professional campaign titled 'Moon, Comet, Cosmos' was published in India in February, 2019. It was created for the brand: Amul, by ad agency: FCB. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: FCBIndia Group, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Directors: Rajdatta Ranade, Mayuresh Wagle, Donovan Dsouza
Creative Supervisor:Niraj Patil
Illustrators: Chinmay Patil, Rajdatta Ranade