In Quebec, cyberbullying affects an increasing number of teens and young people. To raise awareness among the population, the Fondation Jasmin Roy whose mission is to fight bullying and violence at school wanted to communicate its message in an impactful and evocative manner. A series of posters showing students at school that are looking at their mobile phones was created. On each poster, the student’s hand reveals a shape that visually illustrates the extent of the harmful repercussions of cyberbullying. The students’ photos are strongly supported by the tagline – Cyberbullying affects too many youth. We must report it – which is direct and powerful, and reminds us all that cyberbullying shall be promptly reported. The message is simple yet emotionally charged, and assuredly strikes a chord.
This professional campaign titled 'Cyberbullying in the Spotlight, Boy, Cyberbullying in the...' was published in Canada in December, 2017. It was created for the brand: Jasmin Roy, by ad agency: Ogilvy. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 6 years ago.
Advertising Agency: Ogilvy, Montréal, Canada
Creative Director: Etienne Bastien
Art Director: Pacha Ducharme
Copywriter: Étienne Soucy
Illustrator: Benoit St-Laurent
Photographer: Jean Malek
Account service : Allison Demouchy