Cutting-Edge T-line Range with Revolutionary Packaging

Brompton Bikes Unveils Cutting-Edge T-line Range with Revolutionary Packaging Designed by BRANDED

In a bold move that marries engineering finesse with environmental consciousness, Brompton, the renowned British bicycle manufacturer, has partnered with leading branding agency BRANDED to launch the ground-breaking packaging for their new T-line range. Brompton’s lightest-ever folding bike, the T-line boasts an ultra-light 7.45kg Titanium frame.

BRANDED, with their storied 14-year partnership with Brompton, has once again pushed the boundaries of packaging design. Utilising state-of-the-art cardboard engineering, the agency crafted interlocking packaging components that echo the bike's own intricate folding mechanism. In a nod to sustainability and Brompton’s B-corp status, BRANDED designed the packaging to forego glue and minimise the use of paper, cardboard, and plastics, with assembly instructions printed directly inside the box, scrapping wasteful paper leaflets in plastic packaging.

The T-line's packaging differentiates itself with a premium substrate, a carefully chosen understated colour palette, and minimalist typography, ensuring the product stands out without betraying Brompton’s quintessentially British and somewhat quirky identity..