Description
To advertise Kern's exceptional Precision Scales, we created some corporate merchandise: a pen that tells you its own descending weight, as you use it. And a cup that tells you - to 7 decimal places - how much it weighs when exactly filled with different drinks weigh - coffee, tea, water and even German Weissbier (office parties only). All measurements conducted by Kern scientists in laboratory conditions.
This professional campaign titled 'Cup and pen' was published in United Kingdom in May, 2011. It was created for the brand: Kern Precision Scales, by ad agency: Wunderman. This Direct medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 13 years ago.
Credits
Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell
