Canvas Tv

Culture Club in SMAK

Agency: Mortierbrigade


“In the future, everyone will be world-famous for 15 minutes”, said Andy Warhol. He was right. Culture Club, a new art show on Belgian tv-channel Canvas, lets you experience what it is like to be on the wall in one of Europe’s most prestigious contemporary art museums: the S.M.A.K. in Ghent. Post an Instagram picture with hashtag #cultureclubinsmak and see it appear live in the S.M.A.K. amongst big names such as Luc Tuymans, Allen Jones, Michael Borremans, Anselm Kiefer, Andy Warhol, Francis Bacon and Marina Abramovic. Instagram now and see your work live at (be sure your Instagram profile is set to public!)

This professional campaign titled 'Culture Club in SMAK' was published in Belgium in October, 2016. It was created for the brand: Canvas Tv, by ad agency: Mortierbrigade. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster
Strategy: Vincent D'Halluin
Art Director: Babo Schokker
Copywriter: Jan Schoofs
Agency Producer: Lore Meert
Digital Director: Pieter Nijs
Digital Client Service Director: Tamara Schauvliege
Developer: Bert Vermeire


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