Patta FC Barcelona Nike

Culers del Món

Patta x FC Barcelona x Nike - Culers del Món


HALAL and Iconoclast have teamed up to produce the captivating campaign film for the collaborative capsule collection by Patta, FC Barcelona and Nike.

The creative concept was developed in close collaboration with Vincent van de Waal (Creative Director Patta) and Lukas Nieuwenhuijsen (Nike Relationships Director).

Paul Geusebroek directed a stunning film that vividly portrays the visual philosophy of the human heart and circulatory system, pumping fans' shared Barçablood through veins (blau) and arteries (grana), symbolizing the pulse of Culers everywhere. The rhythmic hymn of the club's anthem 'Cant del Barça', speaks directly to the heart of every FC Barcelona fan and spreads around the world.

The campaign film was shot in Amsterdam, Suriname and Barcelona to enhance the historical narratives of both the Amsterdam-based streetwear brand and the Catalan football club. It showcases the complete Patta x FC Barcelona x Nike collection, including jerseys, an anthem jacket and pants, hoodies, T-shirts, a cap, and a limited-edition Air Max Plus shoe in Barça-inspired colorways, from cozy living rooms to bustling streets and thrilling stadiums.

This professional campaign titled 'Culers del Món' was published in Netherlands, Spain, and Suriname in October, 2023. It was created for the brands: FC Barcelona, Nike, and Patta, . This campaign is related to the Fashion, Sports, and Sportswear industries and contains 2 media assets. It was submitted 6 months ago by Head of PR: Nafiesa Rasoelbaks of HALAL.


Clients: Patta x FC Barcelona x Nike

Concept by:
Director: Paul Geusebroek
Creative Director: Vincent van de Waal
Nike Relationships Director: Lukas Nieuwenhuijsen

D.O.P: Menno Mans

Produced by Iconoclast
Co-produced by HALAL

EP Iconoclast: Francesco Colombo
EP Halal: Job Sanders

Produced by HALAL
Producer Surinam + NL: Niels Visser
Producer NL: Janneke Mushonga
Post Producer: Anya Kruzmetra
Casting: Ami Keita
Lead Production Designer: Miranda Lorenz
Production Design NL: Liz Kooij & Clara Bragdon
Lead Styling: Marion Brillouet, Tirino Yspol

Main Cast NL: Shariefa, Ra’iesa, Team Patta Amsterdam / Milan / London, Mr. Kumar, Raj, Riyaan, Rohit, Riky, Sherida, Nanie from Nafiesa

Service Production Surinam by The Back Lot
Producer: Gino Refos (The Back Lot)
Production manager: Esperanza Bodeutsch (The Back Lot)
Styling: Brigitte Hilversum, Tirino Yspol

Main Cast Surinam: Inky, Leeray Tachi, Zaira Burke, Delroy Dubois, Jericho Pengel, Jozua Robles De Medina, Norma Kwasiba, Roy Mohan, Jamal Cooman, Faith Ijofo, Jermelcio Wartes, Shaik Mando, Veronique Asalobie, Tirino Yspol, Giovanni Lintsung

EP Iconoclast Spain: Bernard Amsellem
Producer: Isidor Arjona
Production Manager: Arnau Ros
Production Coordinator: Cris Cuello

Editor: Nick Rondeau / Cabin
Online & VFX: Ambassadors
Creative Director: Justin Blyth
Producer: Carolina van Vugt
Creative VFX Supervisor: Stijn Waterman
Grading: Laurens Orij / Crabsalad
Sound Designer: Michael Sauvage & Quincy Vlijtig / Sauvage Sound


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