Cue The Dinner Dance

Lily’s Kitchen has today launched its new multi-market campaign Cue The Dinner Dance™, developed in partnership with creative agency elvis. The campaign marks the agency’s first work for the brand since being appointed as lead creative agency in December 2024.

Lily’s Kitchen tasked elvis with creating a lovable brand campaign to build awareness and emotional connection with cat and dog parents aged 25-44, encouraging them to purchase Lily’s Kitchen’s premium natural pet food.

The ad, marking the brand’s first foray into TV advertising, captures the joy and excitement pets feel when Lily’s Kitchen proper food is on the menu. Through a series of charming ‘dinner dances’ performed by tap dancing and rockstar dogs, as well as salsa-ing and ballet dancing cats, the characterful spot comes to life with a bespoke music track produced by Guilt Free, that perfectly complements the vibrant energy of the pet cast.

The spot was produced via virtual production in collaboration with Quite Brilliant. This innovative approach allowed the team to shoot four unique kitchen locations within a single day, eliminating the need for multiple shoot days and extensive transportation, while significantly reducing the carbon footprint. The virtual production environment also provided a stress-free experience for the animals involved.

The multi-market campaign will run across TV, out of home, social and in-store channels. Markets include the UK, France, Italy, Portugal, Germany, Switzerland, Netherlands, Belgium and Finland. Media planning and buying was handled by The Specialist Works.