Print 1: "Who will get caught orange-handed? Step into an all-new escape room experience, a classic whodunit with a Cheetos twist. Will you solve the case?"
Print 2: "Here, you'll want to be the one left holding the bag. Step into an all-new escape room experience, a classic whodunit with a Cheetos twist. Will you solve the case?"
Print 3: "Every suspect leaves a trace. Luckily ours is delicious. Step into an all-new escape room experience, a classic whodunit with a Cheetos twist. Will you solve the case?"
Experiential: CSI: Cheesy Snack Investigation escape room installation
Packaging: Limited-edition Cheesy Snack Investigation Cheetos packaging; "evidence bags" and escape room experience souvenirs
CSI: Cheesy Snack Investigation logo stickers and patches
Description
Insight: Cheetos leave orange crumbs on your fingers.
Big Idea: Highlight orange fingerprints as a Cheetos brand attribute.
Execution: A Cheetos-themed escape room mystery experience.
You and your team are a part of an elite task force called to investigate a recent heist at the Cheetos factory. This morning, several factory workers reported to work only to find that all of the Cheetos recipes were missing! All that was left at the scene were orange Cheeto dust fingerprints... You have 60 minutes to uncover clues, leads, and identify the culprit before they get away. Good luck!
This student campaign titled 'CSI: Cheesy Snack Investigation' was published in United States in December, 2024. It was created for the brand: Cheetos, by ad school: S.I. Newhouse School of Public Communications. This 360°, Experiential, and Print media campaign is related to the Candy, Snacks and Food industries and contains 6 media assets. It was submitted about 20 hours ago by Student: Jacquelyn R. Trotman of Syracuse University - S.I. Newhouse School of Public Communications.
Credits
Instructor: Kevin O'Neill
