Description
Every family has stories that only come out around the fire. Duraflame's "Light for Real Stories" campaign takes those stories and turns them into the copy itself. Bold print ads and outdoor posters use real family confessions as oversized headlines.
The campaign also extends into real life through a co-branded partnership with Jenga. The Jenga x Duraflame "Stacking Stories Edition" is a special set where every block has a conversation prompt engraved on it, designed to be played around the fire and pull out the kinds of stories the ads are talking about.
This professional campaign titled 'Sparking the Truth' was published in United States in May, 2026. It was created for the brands: Duraflame and Jenga, by ad agency: S.I. Newhouse School of Public Communications. This Experiential, OOH Outdoor, and Print media campaign is related to the House, Garden, Recreation, Leisure, and Retail Services industries and contains 7 media assets. It was submitted about 20 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Sarah Friedman
Copywriter: Laura Jacobson
Instructor: Stephen Lundberg
