Crunch!

In another collaboration between SabaVision’s Creative Solutions team and the Badr brand, the focus was on addressing one of the brand’s key needs: showcasing Badr pickles in an appetizing and visually appealing way, while raising awareness about the difference between the two product lines — Grade 1 and Premium.

To meet this objective, we developed a concept that would both clearly highlight Badr’s unique edge and leave a lasting impression. At the heart of the idea was a musical script built around a familiar, catchy tune—tied to the campaign’s core slogan:
“Crunch — that’s the sound of every bite of Badr!”

The main campaign video was designed as a studio concert — with a creative twist:
Everyone on stage is biting into pickles.
The crisp "crunch" sound from each bite was woven into the music and rhythm of the performance, turning it into a sensory experience that conveyed deliciousness in a fun and memorable way.

Through this creative blend of sound and visuals, the campaign successfully delivered an enjoyable and lasting brand experience that resonated with the audience.