The pickle that lifts your mood

Continuing the collaboration between SabaVision’s Creative Solutions team and Badr, this campaign introduces a truly unique product: the first Spanish pickle produced in Iran.

To launch this innovation, we tapped into the power of rhythm and repetition. Using a trendy, upbeat track, the campaign cleverly pairs the words “Badr” and “Spanish” so that the product name and brand imprint themselves in the audience’s subconscious.

But the story goes beyond the music. Set in the middle of a lively, energetic gathering, the Spanish Pickle takes its place like a special guest at the table making every moment more flavorful and unforgettable.