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Velocity Global

Cross-Continental

Agency: Red Antler

Description

Global employment solution, Velocity Global, has enlisted the talents of L'Éloi director Camille Boyer and photographer duo LM Chabot, alongside agency Red Antler, to craft a campaign that whisks viewers around the world.

The globe-trotting spot showcases how the work-anywhere company empowers people across the globe to work together seamlessly. Experimental transitions transport viewers across continents while maintaining satisfying aesthetic cohesion, from an artsy Mexican study to a cosy family home in Japan - not forgetting a stopover in Denmark.

Velocity Global made each character as real as possible - giving them names, professions, and even families - allowing Camille and LM Chabot to build a detailed world around each one. Its branding, featuring the earth and circles, also gave Camille the inspiration for each dynamic transition seen in the spot. Whirling, zooming, and spinning down a webcam lens, movement across the world is mimicked by the motion of the camera for a visual flow that reflects the brand ethos.

As the campaign encompasses both photo and video, L'Éloi brought photographer duo LM Chabot onto the campaign to work closely with Camille and thus maximise cohesion across assets. Having collaborated for almost ten years, the expanded team already had a successful working relationship, and were able to make joint decisions on everything from lighting to art direction, casting, and styling. Whilst the director usually takes the lead, the size of the stills campaign demanded that both sides work equally hand in hand.

Apart from working in the same set with the same models, LM Chabot had the freedom to create their own lighting and staging. They shot in continuous light rather than changing to flash every time they changed sets, saving setup time and allowing them to use the equipment already in place for video. However, this also came with its own technical challenge: as continuous light is less powerful, wide apertures, a lower shutter speed, and a high ISO must be utilised, making the depth of field much shallower. Ultimately, this actually enhanced the aesthetics of the photo campaign, as the blur lends an intimate and artistic edge that stands out from typical commercial shots.

This professional campaign titled 'Cross-Continental' was published in Canada in September, 2023. It was created for the brand: Velocity Global, by ad agency: Red Antler. This Integrated medium campaign is related to the Electronics, Technology industry and contains 6 media assets. It was submitted 9 months ago.

Credits

VELOCITY GLOBAL
VP of Brand Experience - Heather Mounsey
Director of Brand Strategy - Shannon Sullivan
Group Creative Director - Hafiz Huda
Design Director - Eileen Chiang
Director & Global Brand Marketing - Alexandra King

RED ANTLER
Executive Producer - Brandon Wheeler
Art Director - Katie McElearney
Client Director - Steven Molinari
Senior Copywriter - Helen Gallagher
Design Director - Devry Drosky

VIDEO TEAM
Director - Camille Boyer
1st Assistant Director - Clara L'Heureux
Script Supervisor - Erika Zur Nedden
Director of Photography - Simran Dewan
1st Assistant Camera - Catherine Lefebvre
2nd Assistant Camera - Ian Zenter
Digital Imaging Technician - Daniel Lacasse
Key Grip - Stephane Klopp
Best Boy Grip - Francis Leduc
3rd Grip - Hugo Klopp
4th Grip - Maxime Fréchette
Key Gaffer - Abel Gauthier
Best Boy Gaffer - Jean-Philippe Therrien
3rd Gaffer - Pascal Dulude-De Broin
4th Gaffer - Florian Burtscher
4th Gaffer - Gabriel Lavoie
Crane Operator - Richard Boucher
Crane Operator - Graham Guertin-Santerre

PHOTO TEAM
Photographers - Jolianne L'Allier Matteau, Alex Chabot
Digitech - Jeremy Bobrow
1st Lighting Assistant - Mitchell Wright
2nd Lighting Assistant - Jean-Christophe Jacques
2nd Lighting Assistant - Grace Turnbull

BEAUTY TEAM
Stylist - Marianne Blais
Assistant Stylist - Sarah Sweeney
Hair & Makeup Artist - Brigitte Lacoste
Assistant Hair & Makeup Artist - Karine Poirier
Assistant Hair & Makeup Artist - Raphaël Gagnon
Assistant Hair & Makeup Artist - Melina Dibernardo

PRODUCTION TEAM
Production Manager - Robin Maurais
Production Assistant - Emmanuel Campeau
Production Assistant - Emmanuel Eustache
Production Assistant - Laurianne Monnette
Production Assistant - Étienne Brisson
Production Assistant - Abraham Munoz Paz

SET DESIGN TEAM
Prop Stylist - Amelie Ducharme
Assistant - Alex Jacques
Art Director - David Pelletier
Set Decorator - Fernanda de Souza Soriano
Assistant Art Director - Daniel Quirion
Set Technician - François Gosselin
Set Technician - Jean-Nicolas Clarizio
Set Technician - Nicolas Mathieu
Set Technician - Nicolas Gosselin
Set Technician - Alex Jacques

POST PROD
Photo Lifestyle Retouching - Jessica Chiasson
Portrait Retouching - Genevieve and Marc-André Bonesso-Dumas
Editor - Patrick Elmore
Sound Design - Beat Street
Color Grade - Honest Labor

Old El Paso
Dolce&Gabbana

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