Description
On July 4, the iconic Coffee Crisp—a Canadian chocolate bar—was available in the US for just one special day, but there was a quirky twist: it could only be gifted by a Canadian.
A one-of-a-kind vending machine was placed at the Canada–US border crossing at Peace Arch Park in Vancouver, BC, where Canadians invited their American neighbours to get a free Coffee Crisp.
The stunt celebrated the spirit of friendship and cooperation between the two countries, showcasing Canadian generosity and good-natured fun.
This professional campaign titled 'Cross Border Vending Machine' was published in Canada and United States in July, 2024. It was created for the brands: Coffee Crisp and Nestlé, by ad agency: Cossette. This OOH Outdoor medium campaign is related to the Food industry and contains 4 media assets. It was submitted over 1 year ago by Daphné Cousineau of Cossette.
Credits
Executive Creative Director: Anne-Claude Chénier
Chief Strategy Officer: Michel-Alex Lessard
Senior Strategy Director: Robyn Hutman
VP, Creative Lead: Alexandre Gadoua
Creative Director: Alexandre Jutras
Associate Creative Director: François-Julien Rainville
Art Director: Philippe Leblanc
Contributing Writers: Andrew Lord, Steven Morie
Account Director: Valérie Roy
Production House: Magic Circle
Director: Eva Martinez
Director of Photography: Evangelos Desborough
Fixer: David Noreau
Fixer / Production Assistant (Vancouver): Kirk Gilchrist
Machine Operator: Jhonny Familia
Sound Operator: Andrés Felipe Valero Amórtegui
Offline Editor: Paul Bergeron
Colourization: Élie Veilleux
Sound Mixer: Karl de Serres
Motion Designer: Andre Navarre
