The book publisher PIPER asked a convicted murderer to review the crime novel “Wisting und der Tag der Vermissten”. This written review was published on their website, social media channels and spread through book stores. Within just 7 days after the initiative, the book became a SPIEGEL bestseller – Germanys most popular ranking for books. With Criminal Reviews, PIPER reinvented the way of reviewing books.
Book critics often decide on the success of a book. But are they really the right people to evaluate a book? Criminal Reviews. A crime novel is reviewed by a real criminal.
This professional campaign titled 'Criminal Reviews' was published in Germany in November, 2019. It was created for the brand: Piper Verlag, by ad agency: Serviceplan. This Digital medium campaign is related to the Media industry and contains 5 media assets. It was submitted about 4 years ago by Senior Creative Operations Managerin : Sabine Gwinner of Serviceplan Group SE & Co. KG .
Advertising Agency: Serviceplan, Munich, Germany
Global Chief Creative Officer: Alex Schill
Managing Director Account: Lars Holling
Managing Director Art: Leif Johannsen
Managing Director Text: Patrick Matthiensen
Creative Director Art: Sön Becker
Creative Director Copy: Eduard Hörner
Account Management: Nico Lohmann
Account Director: Ann-Kathrin Frohloff
Copywriter: Henrik Claus
Senior Copywriter: Davide Zicca
Senior Art Director: Sarah Mosbacher
Producer: Christoph Köhler
Director / Editor: Marc Hartmann
DoP / Photographer: Jakob Süß
Assistant DoP: Phil Petry
Sound Engineer: Thomas Keller
Lightning: Felix Plüddemann
Musicproduction: Simon Heeger